In General,which of the Following Would Have the Highest Response

question 22

Multiple Choice

In general,which of the following would have the highest response rate to a direct marketer's promotion?

• A) a mailing of a general clothing catalog featuring sales merchandise
• B) a mailing of a special magazine subscription offer which includes a sweepstakes offer
• C) a mailing to past purchasers of a collectible doll for the third doll in a series
• D) a mailing based on a rented list

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Definitions:

Hormonal Injectables

Birth control methods that involve injecting hormones into the body to prevent ovulation and thereby reduce the likelihood of pregnancy.

Oxytocin

A hormone and neurotransmitter that plays a significant role in social bonding, sexual reproduction, childbirth, and the period after childbirth.

Bonding

The process of developing a close emotional relationship between parents and their newborn, or between individuals and animals.

Sexual Spontaneity

The quality of being impulsive or uninhibited in sexual activities, often contributing to a more fulfilling sexual experience.