An Ethical Issue That Affects Direct Marketers Relates to ________

question 25

Multiple Choice

An ethical issue that affects direct marketers relates to ________.

• A) the sale of mailing lists
• B) different prices charged in store and catalog operations
• C) the distribution of overstocked goods to factory outlets
• D) the cancellation of orders from suppliers that cannot deliver goods on time

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Definitions:

Quantitative Tools

These are methods and instruments used to gather and analyze numerical data, often applied in research, finance, and planning.

Operations Management

The process of managing productive systems that transform resources into finished products.

Knowledge Management

The process of creating, sharing, using, and managing the knowledge and information of an organization, to enhance learning and performance.

Open System

In organizations or technology, this term refers to systems that interact with their environment, exchanging information or resources.