While a Direct Marketer's Overall Response Rate Is Good,its Average

question 32

Multiple Choice

While a direct marketer's overall response rate is good,its average purchase amount per catalog is below average.Most of its orders were placed by phone.The direct marketer should ________.

• A) train its telephone-based personnel to cross-sell merchandise
• B) utilize smaller catalogs for new contacts
• C) utilize larger catalogs for regular customers
• D) encourage customers to mail in their orders

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Definitions:

Checklist

A comprehensive list of items or tasks that need to be completed, often used for verification, inspection, or procedural purposes.

Invoice Approval

The process of reviewing and verifying supplier invoices before payment is made, ensuring the amounts billed are accurate and authorized.

Check Authorization

A process used in financial management where a check's validity and accuracy are verified before it's processed for payment.

Depositor's Account

An account maintained by a depositor at a financial institution, representing deposited funds that can be withdrawn.