A Direct Marketing Strategy Should Start with Media Selection

question 21

True/False

A direct marketing strategy should start with media selection.

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Definitions:

Rate of Return

The rate of return is a measure of the profitability of an investment, calculated as the percentage of the total amount of returned income to the amount of the investment’s initial cost.

Annual Dividend

An annual profit sharing from a corporation to its shareholders, usually in the form of a payment.

Future Value

The future financial worth of an asset or cash that equates to a designated current sum.

Cash Flows

The whole summation of cash transfers affecting a business's in and outflows, prominently affecting its quick access to funds.