AOutline the Strategic Business Advantages of a Retailer's Use of Direct

question 97

Essay

a.Outline the strategic business advantages of a retailer's use of direct marketing.
b.What are the major limitations to direct marketing?

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Definitions:

Broker

An individual or firm that acts as an intermediary between buyers and sellers, usually charging a commission for services.

Hedge

An investment made to reduce the risk of adverse price movements in an asset, usually by taking an offsetting position in a related security.

Treasury Bonds

Long-term, fixed-interest U.S. government debt securities with a maturity of more than ten years.

Interest Rate Futures

Financial derivatives contracts that obligate the buyer to purchase an asset (like Treasury bills or bonds) at a future date at a predetermined interest rate.