Trading Areas Reflect the Distance Shoppers Will Customarily Travel to Visit

question 89

Multiple Choice

Trading areas reflect the distance shoppers will customarily travel to visit a retail store.Which type of shopper is most likely to travel great distances to shop at a given retailer?

• A) agreeable shopper
• B) outshopper
• C) value shopper
• D) top-of-the-line shopper

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Definitions:

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

Familiar Task

An activity or job that an individual has experience with and can perform with ease due to previous exposure or practice.

Positive Reference Group

A group that individuals admire and wish to be like or be associated with, influencing their behavior and attitudes positively.

Weight-of-numbers Bias

A cognitive bias where the sheer amount of information or data points available influences the perception of an argument's strength.