A ________ Seeks to Convert a ________ into a Purchase

question 95

Multiple Choice

A ________ seeks to convert a ________ into a purchase of a specific brand.

• A) social cue; commercial cue
• B) physical drive; social cue
• C) physical drive; commercial cue
• D) commercial cue; physical drive

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Definitions:

Prefrontal Cortex

Located in the front of the brain, responsible for higher thought, such as planning, goal setting, controlling impulses, and using cognitive skills and memory to solve problems.

Neuronal Communication

The process by which neurons transmit signals between themselves and to other types of cells, facilitating brain function and the regulation of bodily activities.

Executive Functioning

Refers to a set of cognitive processes that are necessary for the cognitive control of behavior, including attentional control, inhibitory control, working memory, and cognitive flexibility, as well as the planning and execution of tasks.

Hippocampus

A region of the brain that plays a major role in memory formation and spatial navigation.