An Example of Recognition of Shortage Is a Consumer ________

question 65

Multiple Choice

An example of recognition of shortage is a consumer ________.

• A) hearing from a friend about his or her satisfaction with Michelin tires
• B) seeing an advertisement for Michelin tires that stresses their safety
• C) visiting several tire retailers to determine salesperson opinion as to tire brand longevity
• D) recognizing that his or her tire needs replacement

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Definitions:

Cutting Through the Clutter

The process of making a message stand out from a large volume of information or reducing complexity to convey a clear message.

Marketing Messages

Communications intended to persuade or inform potential customers about products, services, or brands.

AIDA Model

A marketing framework that describes the stages of customer engagement: Attention, Interest, Desire, and Action.

Promotional Messages

Communications designed to inform, persuade, and encourage a target audience to take an action.