What Type of Consumer Decision Making Accompanies a Situation Where

question 17

Multiple Choice

What type of consumer decision making accompanies a situation where consumers have purchased the product before,but do not purchase the product on a regular basis?

• A) extended decision making
• B) limited decision making
• C) routine decision making
• D) brand loyalty

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Definitions:

Central Route Processing

A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence presented.

Low Self-Monitoring

A trait characterized by a consistent behavior across different situations due to a disregard for social cues or expectations.

Primacy Effect

The tendency to remember and give more importance to information that is encountered first in a list or series, as opposed to information that appears later.

Promotion Focus

A motivational state where an individual is primarily oriented towards achieving positive outcomes and realizing ambitions.