What Type of Consumer Decision Making Is Most Likely to Be

question 27

Multiple Choice

What type of consumer decision making is most likely to be used when the consumer regularly repurchases the same brands?

• A) routine decision making
• B) limited decision making
• C) extended decision making
• D) intensive decision making

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Definitions:

Macro Action

A predefined action or set of actions that can be triggered in software to automate repetitive tasks.

Change

To make or become different; in computing, it often refers to modifying the content, settings, or properties of files, databases, or software.

OpenReport

A command or method in database applications used to open reports for viewing or printing.

Access Macro

A set of automated actions or a script in Microsoft Access designed to simplify repetitive or complex tasks within a database application.