A.Differentiate Among the Three Types of Impulse Purchasing

question 19

Essay

a.Differentiate among the three types of impulse purchasing.
b.Evaluate the retail opportunities from each type of impulse purchasing.

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Definitions:

External "Press"

Environmental factors or social pressures that influence an individual's behavior or choices.

Trait Approach

A perspective in psychology that focuses on identifying and measuring individual personality characteristics that are thought to be relatively stable over time.

Personality Category

A classification within a theoretical framework for grouping individuals based on shared psychological traits or characteristics.

Continuum

A continuous sequence in which adjacent elements are not perceptibly different from each other, although the extremes are quite distinct.