A Mapping Analysis for a Specialty Apparel Store Shows That

question 86

Multiple Choice

A mapping analysis for a specialty apparel store shows that 30 percent of its customers drive over 45 minutes to visit the retailer.This high proportion of shoppers from a relatively far distance indicates what form of consumer behavior?

• A) outshopping
• B) cognitive dissonance
• C) limited decision making
• D) active shoppers

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Definitions:

Natural Response

An unlearned or innate reaction to a given stimulus, typically occurring without conscious thought.

White Rats

Commonly used laboratory animals that serve as subjects in a wide range of scientific experiments, notable for their role in psychology and biology research.

Classical Conditioning

The process of learning in which two stimuli are systematically paired together, so that a response first drawn out by the second stimulus is in time drawn out by only the first stimulus.

Unconditioned Stimulus

A stimulus that naturally triggers a reflex or response without the need for prior learning.