A Major Advantage of the Use of Commercial Versus Social

question 108

Multiple Choice

A major advantage of the use of commercial versus social cues to consumers is based upon ________.

• A) the extent to which the message is tailored to the needs of the target market
• B) message credibility
• C) control over the source
• D) total cost

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Definitions:

Products

Items or services that are created through a process and are offered for sale or use.

Outsourcing

The practice of hiring third parties to perform services or create goods that traditionally were performed in-house by the company's own employees and staff.