To Reduce Potential Cognitive Dissonance,a Retailer Should ________

question 105

Multiple Choice

To reduce potential cognitive dissonance,a retailer should ________.

• A) offer consumers money-back guarantee privileges
• B) train salespeople to overstate a product's relative attributes in their sales presentation
• C) price each service as a separate component; this allows consumers to pay for only the services they desire
• D) pay careful attention to store atmosphere

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Definitions:

Administrative Department

A segment within an organization responsible for managing general operations and administrative tasks.

Profit Center

A segment or department within a business that is responsible for generating its own revenue and profits.

Revenue Center

A division or unit within an organization responsible for generating revenue through its operations and activities.

Gross Profit

The financial metric that represents the difference between revenue and the cost of goods sold before accounting for other expenses.