In Studying Its Image,a Retailer Discovers That It Is,on Average,described

question 34

Multiple Choice

In studying its image,a retailer discovers that it is,on average,described as being expensive,as having very good service,as stocking conventional "me-too" goods,and as having a conservative fashion orientation.The retailer used which primary research technique?

• A) observation
• B) sampling
• C) semantic differential
• D) multi-dimensional scaling

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Definitions:

Sampling Frame

A list or database from which a representative sample is drawn for the purpose of conducting research.

Random-Digit Dialling

A method used in surveys and research to select participants by randomly generating telephone numbers, allowing for a broader and more representative sample.

Gender-Biased

The unfair preference or prejudice toward one gender over the other, often resulting in unequal treatment or opportunities in various aspects of life, including work and social settings.

Sociological Research

The systematic study of social behavior, institutions, and society, using various methods to collect and analyze data in order to understand human social interactions and structures.