Which Type of Consumer Behavior Can Best Be Studied Using

question 89

Multiple Choice

Which type of consumer behavior can best be studied using observation?

• A) the average distance shoppers will travel to shop at a new regional shopping center
• B) the average length of time a consumer spends in the cereal aisle of a supermarket
• C) the degree of store loyalty
• D) the store image of a specialty retailer

---

Definitions:

Debt Ratio

A financial ratio that measures the extent of a company's or individual's leverage, calculated by dividing total liabilities by total assets.

Selling And Administrative Expenses

Combined costs related to the selling of products and the administration of a business, excluding production costs.

Retention Ratio

The proportion of net income that is retained in the business rather than paid out to shareholders as dividends, indicating the amount reinvested in the company.

Interest Expense

This is the cost incurred by an entity for borrowed funds over a period of time, typically expressed as an annual percentage.