Micromarketing Is an Application of Data Mining

question 7

True/False

Micromarketing is an application of data mining.

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Definitions:

Gender-typed

Refers to behavior, attitudes, or activities typically associated with a society's expectations for males and females.

Sexually Typed

Classification of behaviors or attitudes as typically associated with one gender more than the other.

Encultured

The process by which individuals learn and absorb the values, customs, and social norms of their culture.

Biological Clock

A colloquial term referring to the perceived window of time for having children, often relating to fertility and age.