AUnder What Conditions Should a Retailer Use Observation as a Primary

question 97

Essay

a.Under what conditions should a retailer use observation as a primary data source?
b.What are the major advantages to the use of observation versus surveys as a retail research technique?
c.What are the major disadvantages to the use of observation versus surveys as a retail research technique?

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Definitions:

Chlorophyll A

Main photosynthetic pigment in plants.

Violet

A color in the visible spectrum, as well as a flowering plant, that typically has a purple or blue hue.

Ribulose Bisphosphate (RuBP)

A substance involved in the photosynthesis process, acting as a co2 acceptor in the Calvin cycle.

Phosphoglyceraldehyde (PGAL)

A three-carbon molecule formed during the Calvin cycle of photosynthesis and glycolysis in cellular respiration.