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Develop a semantic differential scale to determine Starbuck's retail image.
Artifacts
Tangible elements within an organization's culture, such as symbols, physical structures, language, and rituals, that collectively manifest its values and norms.
Values
The fundamental beliefs and principles that guide individual and organizational behavior and decision-making.
Deepest Element
The most fundamental, underlying component in a theoretical or conceptual framework.
Organizational Culture
Embodies the values, beliefs, behaviors, and norms that shape the social and psychological environment of a business organization.
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