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How Can Reilly's Law and Huff's Law Be Improved (In

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Essay

How can Reilly's law and Huff's law be improved (in terms of introducing additional factors)so as to better delineate trading areas for new retailers?


Definitions:

Capital Allocation Line

A graphical representation used in finance to show possible rates of return for portfolios with different levels of risk.

Lending Rate

The interest rate charged by banks on loans extended to clients.

Borrowing Rate

The interest rate that a borrower is charged for the use of borrowed funds, typically expressed as an annual percentage.

Capital Allocation Line

A graph showing risk-return trade-offs of different portfolios, with risk measured on the x-axis and expected return on the y-axis, aiming to optimize portfolio allocation.

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