A Major Benefit of a Trading-Area Analysis Is That It

question 5

Multiple Choice

A major benefit of a trading-area analysis is that it allows a retailer to determine ________.

• A) the demographic and socioeconomic characteristics of consumers
• B) a store's image
• C) the psychographics of shoppers versus nonshoppers
• D) the response of shoppers to promotional pricing

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Definitions:

Decisive

Characterized by the ability to make decisions quickly and effectively, often with firmness and resolution.

Right-to-Sue Letter

A document issued by the Equal Employment Opportunity Commission (EEOC) giving a complainant the right to file a lawsuit in federal court.

EEOC

The U.S. Equal Employment Opportunity Commission, a federal agency responsible for enforcing federal laws that make it illegal to discriminate against a job applicant or an employee.

Plaintiff

The party who initiates a lawsuit before a court against the defendant, seeking a legal remedy or damages.