High Trading-Area Overlap Is Preferable for a Retailer That Seeks

question 40

Multiple Choice

High trading-area overlap is preferable for a retailer that seeks to ________.

• A) receive high incremental sales from new store units
• B) saturate a geographic area and keep out potential new retailers
• C) appeal to niche markets
• D) become a destination store

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Definitions:

Pareto Efficiency

A situation where resources are distributed in such a way that improving the condition of any one individual or meeting a preference more fully would result in detriment to at least one other individual or preference.

Socially Efficient

A situation where resources are allocated in the most effective manner, maximizing overall social welfare.

Overestimates

Assessments or calculations that exceed the actual value or amount of something.

Flu Vaccine

A medical injection or nasal spray designed to protect against the influenza virus.