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In the horizontal trend theory,a new fashion is accepted by a broad range of consumers when first introduced.
Environment
The surroundings or conditions in which a person, animal, or plant lives or operates.
Gratification
Gratification is the pleasure or satisfaction obtained from achieving something desired or fulfilling a need.
Delay of Gratification
The ability to resist the temptation for an immediate reward and wait for a later reward.
Food Rewards
Incentives, often edible, used to motivate or reinforce desired behavior in both humans and animals.
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