A Major Characteristic of Micromerchandising Is the ________

question 69

Multiple Choice

A major characteristic of micromerchandising is the ________.

• A) lower costs through quantity discounts
• B) use of rationalized retailing
• C) appeal to local tastes
• D) use of the top-down approach to space management

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Definitions:

Incremental Innovation

Refers to minor improvements or simple adjustments made to existing products, services, or processes.

Market Driven

Describes a business strategy or approach that is guided by the needs and wants of the market and customers.

Follower Brands

Brands that do not lead in innovation or market share in their category but follow trends set by others, often focusing on adapting to established market dynamics.