A Chain Retailer with a National Representation Can Optimize Its

question 85

Multiple Choice

A chain retailer with a national representation can optimize its use of national advertising media through use of a(n) ________.

• A) informal buying organization
• B) resident buying office
• C) decentralized buying organization
• D) centralized buying organization

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Definitions:

Scapegoat Theory

A social psychology concept that explains the tendency to blame someone else for one's own problems, often leading to feelings of prejudice against the person or group that one is blaming.

Just-World Phenomenon

The cognitive bias that a person's actions are inherently inclined to bring morally fair and fitting consequences to that person, to the end of all noble actions being eventually rewarded and all evil actions punished.

Attribution Theory

A psychological theory that seeks to explain how individuals infer the causes of their own and others' behavior, attributing them to internal dispositions or external situations.

Cognitive Dissonance Theory

A psychological theory that explains the discomfort that arises from holding two conflicting beliefs simultaneously, leading individuals to change their attitudes, beliefs, or behaviors to reduce the discomfort.