What Are the Pros and Cons of Direct Store Distribution

question 55

Essay

What are the pros and cons of direct store distribution from the perspective of the retailer?

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Definitions:

Place Utility

The value added to goods through changes in their location, making them more accessible or convenient for consumers.

Selective Distribution

A distribution strategy where a company distributes its products through a limited number of channels or retailers to maintain a certain level of brand exclusivity.