Selling Against the Brand and Private Labels Are Two Strategies

question 95

Multiple Choice

Selling against the brand and private labels are two strategies retailers use to ________.

• A) increase consumer price elasticity
• B) create nonprice competition
• C) generate price competition
• D) assert channel power

---

Definitions:

Esteem Needs

A concept from Maslow's hierarchy of needs that refers to the human desire for respect, self-esteem, and recognition from others.

Deficit Principle

The concept that suggests individuals are more motivated by their unmet needs than by desires that have already been satisfied.

Maslow's Theory

A psychological theory proposing a hierarchy of human needs that motivate behavior, starting from basic physiological needs to self-actualization.

Self-Actualization Needs

The apex of Maslow's needs pyramid, which encompasses achieving one's ultimate potential, pursuing self-realization, aiming for personal development, and experiencing life's high points.