A 60 Percent Markup at Retail Equals What Markup at Cost

question 4

Multiple Choice

A 60 percent markup at retail equals what markup at cost?

• A) 52 percent
• B) 60 percent
• C) 150 percent
• D) 200 percent

Distinguish between brand repositioning and brand dilution.

Understand the strategic decisions involving product mix adjustments by universities and businesses.

Explain the impact of licensing agreements on brand and product marketing.

Differentiate primary and secondary packaging and its implications for brand visibility and product protection.

---

Definitions:

Demand Instrument

A type of draft that allows the payee to demand payment at any time from a holder.

Overdue

Pertaining to something that has not been completed, paid, or returned by its expected or agreed-upon deadline.

Liability

The legal responsibility to settle a debt or compensate for harm caused to someone else, often resulting from actions or negligence.

Agent

An individual or entity authorized to act on behalf of another person or entity in legal or business transactions.