A Store Attempting to Increase Sales of Impulse Goods Should

question 67

True/False

A store attempting to increase sales of impulse goods should utilize a purchase motivation product grouping.

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Definitions:

Behavior

The actions or reactions of an object or organism, usually in relation to its environment.

Humanistic Approach

An approach to psychology emphasizing a person’s positive qualities, the capacity for positive growth, and the freedom to choose any destiny.

Personality

The blend of traits and attributes that create a person's unique personality.

Conscious Awareness

the mental state of being fully present and aware of one's thoughts, feelings, and surroundings.