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A.Distinguish Between Retail Image and Atmosphere

question 28

Essay

a.Distinguish between retail image and atmosphere.
b.Explain how retail image is generated for a direct marketer.


Definitions:

Cultural Hegemony

The pervasive and excessive influence of one culture throughout society.

Examples

Concrete instances or cases that illustrate or explain a general concept, idea, or phenomenon.

Cultural Values

The deeply held beliefs that guide behaviors and choices, shared by members of a cultural group, and transmitted across generations.

Social Stability

pertains to the state of society where social structures, practices, and institutions maintain equilibrium and resist sudden change, contributing to the orderly functioning of a community or society.

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