Positioning Can Best Be Defined as ________

question 79

Multiple Choice

Positioning can best be defined as ________.

• A) a retailer's projecting an image relative to its retail category and its competitors that elicits a positive consumer response
• B) how a retailer is perceived by consumers and others
• C) the way in which a retailer is defined in a shopper's mind
• D) the mix of atmosphere, storefronts, store layouts, displays, and customer services as they relate to communicating with customers

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Definitions:

Flat Structures

An organizational design characterized by few hierarchical levels, promoting open communication and collaboration among employees.

Organizational Hierarchy

The arrangement of individuals within an organization according to power, status, and job function, forming a structure that outlines reporting relationships and work flow.

Span of Control

The number of subordinates directly managed by a supervisor or the extent of authority an individual manager has over a team.

Span of Control

Refers to the number of direct reports or subordinates that a manager or supervisor can effectively manage.