Which Medium Has the Highest Message Permanence

question 46

Multiple Choice

Which medium has the highest message permanence?

• A) radio
• B) direct mail
• C) weekly newspaper
• D) telephone directories

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Definitions:

Sense of Invincibility

This refers to a psychological state where an individual feels incapable of being defeated or experiencing harm.

Temperament

An individual’s characteristic manner of thinking, behaving, or reacting, often considered as innate rather than learned.

Difficult

Possessing or posing a challenge or requiring great effort or skill to accomplish, deal with, or understand.

Slow-To-Warm-Up

A temperament style where individuals are cautious and shy in new situations but gradually become more comfortable with repeated exposure.