The Most Difficult Task in Using the Objective-And-Task Method of Promotional

question 10

Multiple Choice

The most difficult task in using the objective-and-task method of promotional budgeting is ________.

• A) stating an objective in clear terms
• B) determining success of an advertising campaign
• C) outlining how each objective can be accomplished
• D) determining media costs based upon the media plan

---

Definitions:

Conditioned Response

A behavioral reaction developed in response to a stimulus that was once neutral but has now been linked with an unconditioned stimulus.

Law Of Effect

A principle in psychology stating that behaviors followed by satisfying consequences tend to be repeated, while those followed by unpleasant consequences are less likely to be repeated.

Punished Behaviors

Actions that are met with negative consequences, aiming to decrease the likelihood of those actions being repeated in the future.

Extinction

The process by which a species, genus, or family of organisms becomes permanently lost or dies out.