A Major Advantage of Advertising as a Retail Medium Is

question 93

Multiple Choice

A major advantage of advertising as a retail medium is that ________.

• A) there are no media costs
• B) it can focus on the needs of individual customers
• C) the costs per viewer, reader, or listener are low
• D) credibility is high

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Definitions:

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer.

Operant Behavior

Behavior that is controlled by its consequences, including rewards and punishments, in the context of learning.

Conditioned Reinforcer

A stimulus that acquires the ability to reinforce behavior through its link to a primary reinforcer.

Primary Reinforcer

A naturally reinforcing stimulus, such as food or water, that satisfies a basic biological need.