Which Statement Concerning the American Customer Satisfaction Index Is Correct

question 88

Multiple Choice

Which statement concerning the American Customer Satisfaction Index is correct?

• A) The study is not an accurate representation of U.S. consumers.
• B) The total sample size is too low.
• C) The ratings of retailers are based on at least 250 interviews with current customers.
• D) Department store chains are excluded from the sample of retailers studied.

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Definitions:

Population Average

A statistical measure that reflects the average characteristic of a particular population.

Representative Sample

A subset of a population that accurately reflects the members of the entire population, used in statistical analysis.

Skewed Distribution

A type of distribution in which data points are not evenly distributed around the mean, leading to a longer tail on one side of the distribution.

Longitudinal Study

A research design that involves repeated observations of the same variables (such as people) over short or long periods of time, sometimes lasting many years.