A Retailer Is Concerned About How Well Integrated His or Her

question 90

Multiple Choice

A retailer is concerned about how well integrated his or her overall strategy is coordinated.While customer service is excellent and merchandise within the store is distinctive,parking adequacy is poor and merchandise selection is narrow.What type of retail audit should the retailer pursue?

• A) nondisguised retail audit
• B) disguised retail audit
• C) vertical retail audit
• D) horizontal retail audit

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Definitions:

Functional Analysis

An assessment strategy in behavior therapy that identifies antecedents, behaviors, and consequences to understand and address problematic behaviors.

Contingency Management

A behavioral therapy technique that modifies behavior by changing the consequences of that behavior, often through rewards or punishments aimed at increasing or decreasing certain behaviors.

Stimulus Control

A behavioral intervention technique to limit exposure to cues that trigger undesirable behaviors.

Biofeedback

A technique that teaches individuals to control physiological processes such as heart rate, muscle tension, and brainwave patterns, through real-time feedback from monitoring devices.