According to the Textbook,a Payment Made to Compensate Managers for the Cultural

question 39

Multiple Choice

According to the textbook,a payment made to compensate managers for the cultural and physical adjustments that they will have to make is known as which of the following?

• A) Relocation allowance
• B) Overseas bonus
• C) Out-of-country incentive
• D) Displacement allowance
• E) Mobility premium

---

Definitions:

Relationship Era

A period in marketing where the focus shifts towards building long-term relationships with customers rather than on individual transactions.

Marketing Era

signifies a time in business thought where the focus shifted towards satisfying customer needs and wants, leading to the development of market-oriented strategies.

Production Era

A historical period characterized by a focus on manufacturing efficiency, where businesses prioritized production over marketing.

Form Utility

The value added to goods through a change in form, making them more desirable to consumers.