The Official Name of a Drug Is

question 25

Multiple Choice

The official name of a drug is:

• A) the generic name.
• B) the brand name.
• C) the trade name.
• D) the chemical name.

---

Definitions:

In-store Promotions

Marketing activities designed to stimulate sales directly within a retail location.

High-involvement Products

Products that carry a high purchase risk or are expensive, thus requiring more thought, research, and comparison from consumers before making a purchase decision.

Limited Risk

Exposures to potential losses that are confined or restricted in magnitude, often through strategies such as diversification or the use of financial instruments like options.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that categorizes human needs into a hierarchy, from basic physiological needs to self-actualization.