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What accounts for the most ATP production
Talent
Natural ability or skill in a particular area.
Floating Signifier Effect
The notion that the meaning of any particular brand is arbitrary. Literally any meaning or quality—any floating signifier—can be attached to any object, product, company, or person.
Constructed Meaning
The concept that meanings and truths are not inherent but are created through social interactions, cultural practices, and communication.
Emotional Appeal
A persuasive technique targeting emotions rather than logic or reason to influence an audience's response or behavior.
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