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Match the lobes, labelled a. through d., to their descriptions. (Options may be used more than once or not at all.)
-contain the region responsible for personality traits
Personal Needs
Fundamental requirements or desires that individuals seek to fulfill, such as food, safety, or love, which can significantly influence consumer behavior.
Purchase Situation
A purchase situation involves the context or environment in which a consumer's purchase is made, affecting their choices and behavior.
Product Alternatives
Different products or services a consumer can choose from to satisfy the same need or want.
Product Performance
How well a product meets or exceeds customer expectations in its intended function, contributing to customer satisfaction and loyalty.
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