A Car Rental Company Operates in Two Cities and Offers

question 7

Multiple Choice

A car rental company operates in two cities and offers rental cars at low rates specifically to college students from these areas.This is an example of a(n) ________.

• A) industry-wide differentiation strategy
• B) focused differentiation strategy
• C) focused cost leadership strategy
• D) industry-wide cost leadership strategy

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Definitions:

Social Support

The perception and actuality that one is cared for, has assistance available from other people, and is part of a supportive social network.

Social Isolation

The absence of specific role relationships.

External Locus

An individual's belief that their life events are largely controlled by external forces or fate rather than their own efforts.

Self-Efficacy

The belief that one is capable of performing the behaviors that will produce desired outcomes in any particular situation.