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A business that selects a differentiation strategy would necessarily structure itself around least-cost activities.
Type of Audience
Categories or classifications of listeners or viewers based on characteristics like demographics, interests, or behavior, used in targeting communication.
Core Principles
Fundamental beliefs or guidelines that serve as the foundation for a system, organization, or approach.
Honesty
The quality of being fair, truthful, and sincere in one's actions, communications, and business dealings.
Need Awareness Phase
The initial stage in the buying process where a potential customer recognizes they have a problem or need that could be satisfied by a product or service.
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