What Are the Challenges of Improving the CRM Process

question 56

Essay

What are the challenges of improving the CRM process?

---

Definitions:

Management

The act or process of planning, organizing, directing, and controlling resources and activities to achieve specific goals.

Non-Profit Organization

An entity that operates for charitable, educational, cultural, or other purposes serving the public interest, rather than for profit.

Organization

An arranged group of people and resources structured to achieve specific goals or carry out a range of activities.

Organizational Behaviour

The study of how individuals and groups act within organizations, and how these entities interact with their environments.