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Retail Price
The cost at which goods or services are sold to the public, typically higher than the wholesale price to include a markup for profit.
Manufacturer Markup
The difference between the cost to produce a good and its selling price, often added by manufacturers to cover costs and generate profit.
Exclusion of Markup
The practice of not including an additional amount to the cost of goods when pricing them, often to maintain competitive pricing.
Double Marginalization
A pricing issue that occurs when two or more entities in the same supply chain add their markup, leading to higher prices for the end consumer.
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