________ Include the Activities of a Customer on a Web

question 20

Multiple Choice

________ include the activities of a customer on a Web site.

• A) Real-time data
• B) Clickstream data
• C) Spam mails
• D) Rootkits

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Definitions:

Sequential Design

A research method that combines cross-sectional and longitudinal designs to observe different cohorts over time.

Longitudinal Designs

Research approaches that study participants over a period of time to observe changes or developments in behavior, skills, or attitudes.

Cross-sectional

A research strategy in observational studies where information is gathered from a whole population or a representative portion, analyzed at one specific time.

Longitudinal Designs

Research methods that involve repeated observations of the same variables (e.g., subjects) over short or long periods of time.