An RFM Analysis Considers How Recently a Customer Has Ordered

question 46

True/False

An RFM analysis considers how recently a customer has ordered and how much the customer has spent.

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Definitions:

Finished Product

A product that has completed the manufacturing process and is ready for sale or distribution.

SCM

Stands for Supply Chain Management, which involves the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage.

Upstream Suppliers

Companies or individuals who provide raw materials, components, or services to other organizations for the production of goods or services.

Essential Supplies

Basic materials or items necessary for the functioning of a system, organization, or process.