Dan Has a Site on EBay Where He Sells Various

question 17

Multiple Choice

Dan has a site on eBay where he sells various items.To get the most money for the items he sells,Dan often bids on his own goods in order to drive up the price.Dan is guilty of

• A)phishing.
• B)hacking.
• C)shilling.
• D)nothing;this is an acceptable practice.

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Definitions:

Purchase Decision Continuum

The range of processes and factors that influence a consumer's decision from the moment of realization of a need to the actual purchase.

Consumer-Product Cycle

The stages through which a product goes from development and introduction to the market, growth, maturity, and eventual decline.

Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand, product, or service.

Hierarchy of Effects

A model describing the process by which an individual becomes aware of, develops feelings about, and finally takes action (like making a purchase) regarding a new product or service.