The Practice of Inferring Needs and Preferences from a Consumer's

question 44

Multiple Choice

The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as

• A)data mining.
• B)behavioral marketing.
• C)internet tracking.
• D)targeted selling.

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Definitions:

Appraisal Cost

Expenses associated with the evaluation and inspection of products to ensure quality standards.

Value-added Activity

An operation or process that increases the worth of a product or service, directly contributing to meeting customer requirements.

Essential Value

The inherent or fundamental worth of an asset, product, or service, often considered irrespective of market value or price.

Life Cycle Budgeting

Involves the estimation of costs associated with a product or project from its inception to disposal, considering all stages of its life.