The Practice of Inferring Needs and Preferences from a Consumer's

question 44

Multiple Choice

The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as

• A)data mining.
• B)behavioral marketing.
• C)internet tracking.
• D)targeted selling.

Comprehend how perception is constructed from sensory inputs.

Understand the principles of color perception and light wave properties.

Understand the structure and function of the human sensory systems.

Recognize the psychological effects of perception and sensory information processing.

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Definitions:

Erving Goffman

A sociologist known for his work on symbolic interactionism and the study of social interactions, especially in the context of everyday life.

Passing

The ability of an individual to be regarded as a member of an identity group or demographic other than their own, often based on appearance.

Criminal Justice System

A collection of social institutions, such as legislatures, police, courts, and prisons, that creates and enforces laws.

Legislatures

Elected bodies of government responsible for enacting laws, regulations, and typically consisting of one or two chambers or houses.