The Practice of Inferring Needs and Preferences from a Consumer's

question 44

Multiple Choice

The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as

• A)data mining.
• B)behavioral marketing.
• C)internet tracking.
• D)targeted selling.

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Definitions:

Social Sharing

A process or feature on websites and apps allowing users to share content with others on social media platforms.

Site Stickiness

A measure of a website's ability to keep visitors engaged and encourage them to visit multiple pages or return frequently.

Offline Promotional Strategies

Marketing tactics employed outside the digital realm, such as print ads, direct mail, or in-store promotions.

Research Data

Definition: The collected information, statistics, and details obtained from studies or experiments, used for analysis and knowledge building.