Which of the Following Statements Is NOT TRUE Regarding the Buyer's

question 30

Multiple Choice

Which of the following statements is NOT TRUE regarding the buyer's right to cover?

• A)The buyer must cover.
• B)The measure of damages in a cover is the difference between the cover price and the contract price.
• C)Cover must be done by reasonably obtaining substitute goods.
• D)Consequential damages can be recovered in addition to the cover damages.

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Definitions:

Customer Needs

The wants or requirements that consumers express to have satisfied by purchasing goods or services.

Black Box Model

A concept in consumer behavior that treats the consumer's mind as a "black box," focusing on the inputs and outputs of the buying process without attempting to interpret what happens inside the mind.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.

Unspoken Needs

Customer requirements or desires that are not directly expressed or communicated, often identified through observation, research, or predictive analytics.